Case Study - eBay
The Challenge
Following eBay’s takeover of China Eachnet, they approached us to provide
a complete design, production and delivery program for corporate gifts notifying
all existing premier clients across China of the takeover and Eachnet’s subsequent
rebranding. This process had to occur within a designated timeframe to ensure that
all clients were individually and promptly notified by mail and that each client
received a gift from eBay.
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The Solution
Once Eachnet’s existing clients and their locations had been identified,
we created a custom-made “Crystal Diamond”, complete with gift packaging,
which were to be used for the announcement and delivered to their clients
across China. Working very closely with eBay’s nominated team we created a
staged manufacturing and delivery program to fit within eBay’s designated time frames.
The Result
We successfully provided eBay with a complete manufacturing and logistics
service of unique products in which over 4500 gift-boxed items were delivered
to all of Eachnet’s premier clients. This included a strategically staged
courier delivery service to all corners of China, all within budget and on schedule.
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