Case Study - Invue
The Challenge
Invue, an Australian manufacturer of luggage conveyor advertising systems,
had a successful domestic business and were looking to expand internationally.
However it was clear to their Directors that their products would not be price
competitive on the international market, so they approached Bright Icon with their problem.
Following detailed discussions, Invue commissioned Bright Icon to plan a strategy
to deliver a complete manufacturing and logistical service which would make their products
competitive on the international market.
|
The Solution
We identified factories and suppliers with experience of the specialist material
used for the carousels, and we then worked closely with them and a team of Bright Icon and
Invue engineers and quality experts to ensure the products were made to international standards.
This programme expanded with several months of rigorous testing to ensure the quality
would meet our client's goals.
The Result
We successfully provided Invue with a detailed manufacturing and logistical solution
which cut costs to the extent that they can now offer a high quality product at a
competitive price for the advertising market across the globe.
We continue to develop new products for Invue, and their products
can now be seen in airports around the world.
|