Is it Right for Your Organization?

Introduction

Founded in 2003, Bright Icon International has developed into a diversified operation that provides in-house solutions to our clients in the corporate, retail and event sectors of the imprinted products industry.

With our understanding of the industry we have developed our unique Customer Online Merchandise System (COMS) platform to allow our clients the ease of access and total control over their branding and supply chain management of products.

Our objective is simple - to offer unique, innovative and high quality ideas, products, and solutions to help our clients achieve their business objectives.

Overview

One of the largest areas of growth in promotional products management has been the development of on-line company stores. More and more companies are realizing the benefits of enabling 24/7 access through the internet to their line of branded merchandise and are turning to experienced promotional merchandise companies to deliver this service.

The (COMS) platform provides operational efficiencies in supply chain management, greater control over quality and branding, and improved marketing coverage.

The benefit of this system is that each product is labeled / delivered and priced at such the introducing office can expect substantial savings with a complete system located within the merchandise hub of China.

Each product will be monitored for its popularity and if required further products will be introduced to take the place of any non performing products.

We partner with new clients and adopt a compatible system with the benefits both cost and logistically wise have been identified with the system able to facilitate the entire manufacturing and logistical service from a single location.

Inventory Control

The Customer Online Merchandise System (COMS) platform provides clients with monthly reports on stock levels and controls a client's expenditure on performing or non performing products. These reports can also be sent out to individual branches for payment purposes.

All stock levels are registered and adjusted the minute an order has been made and confirmed online - this allows management the ease to see exactly what sales have been made 24/7.

Invoicing / Purchase Orders

The (COMS) platform allows individual clients who have the authorization codes to follow four simple steps when ordering online then enables a print out a "Purchase Order" displaying freight charges and total unit costs combined on one single form.

This allows individual branches to then print and fax through to a central nominated location for processing.

Without the nominated person's authorization signature, no order is processed until the signature is registered. This process controls maverick expenditure from individuals and other unauthorized personnel.

Security

Our (COMS) platform allows multiple branches / outlets to securely login to a dedicated home page using allocated user name and passwords of nominated personnel from management to access the site.

Because there are no direct payments made online only a Purchase Order is printed out and then invoices are sent out based on the orders for that month.

Do you have multiple offices, branches, or franchise locations?

The existence of multiple offices, branches, or franchise locations, increases the likelihood that purchasing is decentralized, maverick spending is occurring, and the amount of resources being dedicated to managing a promotional merchandise program is excessive.

Although many of these problems can, and often do, occur in single office environments, they are more common in a decentralized environment where people do not have access to an effective and coordinated promotional merchandise program.

It is known that people will generally take the path of least resistance and therefore, a convenient, user-friendly, on-line store will be the first choice to access promotional products. There will no longer be a need to independently sourced product.

Invoicing / Purchase Orders

For clients using a (COMS) program there is the monthly Newsletter that is sent out to all nominated addresses with news products and products that are currently available or on special.

There are also mechanisms in place to introduce new products if and where needed to replace the non performing products.

Quality Control / Quality Assurance

With the unique positioning of Bright Icon in Australia and full time representation in China the ability to access quality priced products at the clients required level is always the highest priority when delivering services to clients.

Strict measures are in place to ensure all clients requirements maintained to keep the brand integrity.

Are you concerned about corporate image and brand consistency?

Many companies invest a great deal in building their brand and develop guidelines to protect it, only to have a promotional item produced in contravention of these guidelines.

This is a result of decentralized purchasing or a lack of knowledge of the branding guidelines by the purchaser and/or the vendor.

Some companies are also concerned about the types of products that bare their brand image, with over 500,000 promotional merchandise items available it's possible that an item selected may not be aligned with the image your company wishes to put forth.

Working with (COMS) which is committed to maintaining your brand integrity and corporate image is the most effective method of eliminating these problems.

You will have a greater control over your brand usage and the products being offered.

Summary

An effective on-line solution means your staff will have access to promotional merchandise from home or the office, 24 hours a day, 7 days a week. All orders will be shipped in as little as one business day. By making it easy, and offering a diverse and ever changing product line.

Outsourcing the management of your promotional merchandise program enables your staff to focus on your core business and not concern themselves with the day-to-day management of the program. Once the key requirements of the program have been established, your involvement can be as hands-on or hands-off as you like.

The (COMS) platform is the perfect mechanism for consolidating your purchases and will add true value to your company's brand awareness and efficiency.

If you require more information on any of the above information please contact us at sales@brighticon.com